In today’s social media climate of share, share, share, it’s important to reinforce the message to students to just take a step back, think about the potential impact sharing a particular thing can have – and then decide whether to share it or not.

Let’s look at it this way:

1. A video of kittens sitting in cardboard boxes? Yes, that’s pretty harmless and ok to share. #cutenessalert 


2. Photos of holidays with your family? May be interesting to some (maybe not others), but generally shouldn’t be too offensive. #looksawesome (#yawn)

3. A video of someone in Year 7 being bullied? No, no and NO.

Even if the intention is good, and the comments read something along the lines of, “OMG this is terrible”, the simple fact of sharing that video widens the audience that sees it and intensifies the humiliation of the young person who is the subject – over, and over, and over, and over again.

With this in mind, the NSPCC and The Sun newspaper have partnered up to promote the #BlockTheBullying campaign, launched this week. The campaign aims to educate young people about why they shouldn’t share videos of bullying on social media. But, most importantly, it’s asking them to report this kind of video, rather than share it. (The details of how to report videos are on the NSPCC website).

If bullying is happening within your school, NetSupport DNA can help teachers identify problems and be ready to intervene and/or provide support. The word cloud of trending terms that are being typed, copied or searched for by students will highlight what’s currently going on within the class (but outside of the lesson); giving teachers an valuable insight that they wouldn’t normally have.

In addition – and most importantly – young people who may be the subject of bullying can reach out to trusted teachers via DNA’s Report a Concern feature, meaning that with just one click, they can take steps to get support and help. Teachers can also keep a special watch on the activity of students who may have been the subject of bullying multiple times, as they can be marked on the system as “vulnerable”.

As technology can open up the online world to young people, it can also provide a mechanism to help them cope if they find themselves in a bad situation. 

And the overall conclusion is: sharing can be great… but in the case of bullying videos, reporting is better.

Click here to find out more about NetSupport DNA’s Report a Concern feature.